Websites · sales systems · AI agents

You've tried AI. Your business still runs on you.

We build it with AI. Then we hand you the keys.

We build your website, checkout, booking calendar, member portal and email marketing with Claude, in weeks, not months. Then we set up your own Claude or ChatGPT to know your business, so you keep building pages, emails and content without us.

Book a free call → See what we've built

No tech skills needed
You own the site and your data
Your AI keeps building after we leave

Sound familiar?

You know AI could help. You just don't know where to start.

You're good at what you do. The tech side is what slows you down. This is what we hear on almost every first call.

"Everyone says use AI. I opened ChatGPT once and closed it again."

We set it up for you. Your AI arrives already knowing your business, and we show you what to type.

"Every small change to my website means waiting on a developer."

You make the changes. Ask your AI for a new page in plain English and it builds it in your brand.

"I pay for five apps and none of them talk to each other."

One system. Website, checkout, booking, email and courses in one place, on your own site.

"Marketing eats my evenings. Emails, posts, landing pages."

Drafts done for you. Your AI writes the first version, you tweak it and press send.

"When I tried AI, it sounded nothing like me."

Trained on your words. We load your story, your offer and how you talk, so it writes like you.

"I don't even know what I'd need. A funnel? A portal?"

We work it out together. On the free call we map what to build first and what to skip.

The difference

Using ChatGPT is not the same as a business that runs on AI.

Most people use AI to write a caption faster. The real change comes when the whole business is set up for it: your site, your sales, your follow-up, and an AI that knows how you work.

The way it runs now

When your business runs on AI

A small change to your website waits on a developer.

You ask your AI for the page. It builds it in your brand.

Five apps, five logins, five bills, and none of them talk.

One system on your own site: pages, checkout, calls, courses and email.

Marketing happens late at night, if it happens at all.

Your AI drafts the emails and posts. You tweak them and press send.

AI sounds generic, so you stop using it.

Your AI knows your offer, your story and how you talk.

Leads go cold between one tool and the next.

A booked call, a sale or a quiz answer starts the right follow-up on its own.

Everything still runs through you.

Agents do the checking and reminding. You start the day with a short list.

What we build

Everything a coaching business runs on.

Pick one piece or the whole machine. Every one of these is live on a client site you can look through further down this page.

Website & sales pages

A home page that says what you do in one line, plus sales pages written from your offer, your story and your client's words.

Checkout & products

Pay-in-full and instalment plans, coupons and order emails, on your site with your branding. No marketplace taking a cut.

Booking system

A calendar in your own design, with intake questions, Zoom links, reminders, and a CRM tag the moment someone books.

Quizzes & lead magnets

Scorecards and quizzes that give a real answer, capture the email, and send each person down the right follow-up.

Email marketing

Welcome sequences, webinar reminders, post-quiz nurture and broadcasts, written in your voice and wired to triggers.

Member portal

Community feed, courses, live-call calendar, recorded calls and member tools behind one login, on your own domain.

Dashboard

One dashboard for members, bookings, revenue, funnels and who needs a nudge. Built around how you actually run the week.

AI agents

Agents that draft your content, watch your funnel, check your sites and leave a short to-do list each morning.

Client builds

Don't take our word for it. Look inside.

Real businesses, screenshotted from the live sites. Click any screen to see it full size. Member names, emails and revenue figures are blurred.

Coaching programme · full stack

Penroses: a whole online business on one site

Our own business, and the place we test everything before a client gets it. Mary and Seamus run Invisible to Paid, a programme that helps coaches and experts turn what they know into a paid offer.

Every part of the customer journey runs on penroses.co: the free class that brings people in, the quiz that warms them up, the call that sells, the checkout, the portal they log into, and the back office we run it from. A team of AI agents works behind it every night.

penroses.co ↗

Home + sales pages for the programme, with application form
Free live class funnel with countdown, reminders and Zoom join links
Niche Clarity quiz that scores your niche and captures the lead
Build Studio shop: three packages, pay in full or in instalments
Discovery + onboarding calls booked straight into the CRM
Member dashboard: a 9-step journey, CRM, savings calculator, resource vault
Community portal with spaces, live calls and recorded calls
Admin back office: members, bookings, sequences, analytics, ads
AI agents for content, ads, site checks and daily briefings

The front door

Pages that turn a stranger into a lead.

Penroses home page hero — **Home page**One line on what they do, who for, and the next step.

Invisible to Paid programme sales page — **Programme sales page**Long-form page for a 12-week programme, ending in an application.

Niche Clarity quiz lead magnet — **Quiz lead magnet**Seven questions, a scored niche statement, and an email follow-up.

The sales system

Free class, calls and checkout.

Free live class registration page — **Free live class**Registration page with live countdown. Reminders and join link go out automatically.

Build Studio product page — **Product page**A done-for-you service sold straight from the site.

Build Studio pricing tiers — **Pricing + checkout**Three tiers, founding prices, instalment options. Checkout runs on the same site.

The member experience

Where clients log in and do the work.

Member dashboard with 9-step journey — **Member dashboard**A 9-step journey that shows each member exactly where they are and what's next.

Invisible to Paid community portal — **Community portal**Feed, spaces, events and recorded calls behind one login.

Content Studio member tool — **Content Studio**Turns a member's answers into ready-to-paste prompts for their own Claude.

The back office

How the business gets run each morning.

Admin dashboard members view — **Members + scoreboard**Monthly targets, live-call RSVPs, and a "needs attention" list of who to contact today.

Admin bookings view — **Bookings**Every discovery and onboarding call, its outcome, and the close rate.

**Funnel analytics**Our own tracking, step by step, with the biggest leak ranked first.

AI agents mission control — **AI agents**The agents report in each morning. Anything that needs a human decision lands here.

Business coach · new site + sales system

Helen Walsh: from Kajabi pages to her own sales machine

Helen is a Qualified Financial Adviser who coaches women running six-figure service businesses. She launched a new six-month programme, Well Paid & Well Rested, and needed a site that sold it.

We built her a new site on her own domain: home page, a free scorecard, a free training, a booking page in her design, and a founding-member sales page she sends after each call. All of it feeds one CRM with automations behind it.

Then we connected it to her Claude. Helen pastes one link into Claude's settings, and from then on she can ask Claude to draft an email, build a landing page in her brand, or check her contacts. Sending anything still needs her approval.

helenwalshcoaching.com ↗

New website on her own domain, moved off Kajabi
Rested Scorecard: sliders show her real hourly rate, results by email
Free training registration page with confirmation emails
Booking page with intake questions, in her own design
Founding Ten sales page she sends after each call
Email automations for every lead magnet and purchase
Member login + portal ready for her programme
Claude connector so her own Claude can build and send for her

Website + lead magnets

Getting the right women to raise a hand.

Helen Walsh Coaching home page — **Home page**The promise up front: a full day a week back, income kept.

Rested Scorecard lead magnet — **Rested Scorecard**Three sliders, an instant answer, and the full scorecard by email.

Free training registration page — **Free training**Registration page for her live masterclass.

Calls + sales

From booked call to paid place.

Book a call page with calendar — **Booking system**Her calendar, her questions, her colours. No Calendly bill.

**Founding Ten sales page**Everything from the call in one place, with the investment and a buy button.

Email automations list — **Email automations**A follow-up for every entry point: scorecard, training, newsletter, purchase.

Health & wellness · programme + products

Flourish: a hormone reset programme with a shop and a portal

Flourish helps women 35+ reset their health and hormones through a 12-week programme, the Flourish Formula, plus nutrition products.

We built the funnel around a cortisol quiz. Each woman gets one of four results, and the emails that follow match her result. The programme sales page, a branded checkout and product landing pages sit on the same site, and members log into a portal with the recipes, workouts, eBooks and challenges.

flourishwithus.ie ↗

Website + programme sales page for the Flourish Formula
Cortisol quiz with four personalised results
Four-part email follow-up that changes with the quiz result
Branded checkout in the Flourish navy and gold
Product landing pages with a free 5-day email challenge
Member portal: community, courses, recipe kitchen, video library, walk challenge
Customer dashboard + admin for the product side of the business
Server-side ad tracking so Meta sees every lead

Website + funnel

Quiz in, programme out.

Flourish home page — **Home page**Navy and gold brand, one clear first step: start the reset.

Cortisol quiz landing page — **Cortisol quiz**The main lead magnet. Four result types, four different email journeys.

Flourish Formula sales page — **Programme sales page**The 12-week Flourish Formula, sold on the same site as the quiz.

**Product landing page**Buy now, or start a free 5-day email challenge first.

Member portal

Where members do the programme.

Flourish community portal feed — **Community portal**Members post, comment and follow the reset together. Spaces for every part of the programme.

Flourish course library — **Course library**Every programme as its own course, from the 10 Day Reset to the full Flourish Formula, each with its own branded cover.

The Flourish Kitchen recipe course — **The Flourish Kitchen**Hormone-friendly recipes laid out as lessons, with progress tracking.

Screens captured from the live sites in October 2026. Names, emails and money figures of members are blurred out on purpose.

Want this for your business?

Tell us what you sell and who it's for. We'll show you what we'd build first.

Book a free call →

Your AI set-up

We build it. Then we teach your AI to keep building.

Most agencies hand over a site and a login. We hand over a site plus an AI that already knows your business, so next month's landing page takes you an afternoon, not a new invoice.

01 · Your business brain

Claude or ChatGPT that knows you

We load your offer, prices, story, client avatar, brand voice and design rules into a project in your own Claude or ChatGPT account. Every answer starts from your business, not a blank page.

02 · Connected to your site

One link, real actions

We connect your AI to your website and email. Ask it for a new landing page in your brand, a draft newsletter, or a list of everyone who took the quiz this week. You approve before anything goes out.

03 · Agents on the boring work

Jobs done while you sleep

Where it pays, we set up agents: one drafts social posts, one checks your site is up, one sends you a morning summary. You start the day with a short list, not a blank screen.

What that looks like

You ask. It builds in your brand.

This is how Helen works with her site now. Same idea for every client: plain English in, finished draft out, and nothing sends until you say so.

Make a landing page for my November masterclass. Same look as my site. Add a sign-up form that tags people "Nov masterclass".

Done. I built /november-masterclass with your navy and terracotta styling, your headline formula, and a form that adds the tag. It's saved as a draft. Want me to write the three reminder emails too?

Yes. Send me a test of the first one.

Test sent to your inbox. The live sequence stays off until you press approve in your dashboard.

Ready to stop doing it all by hand?

We build it, set up your AI, and teach you to use it. You keep everything.

Book a free call →

Meet Seamus

From building sites to building with AI.

I'm Seamus Penrose. I've always loved computers, but I didn't start out in tech. For years I ran my own businesses and worked in construction.

Then I went back to college as a mature student, retrained, and came out with an honours degree in computer science and programming. Since then I've worked right across it: programming, web design, servers and networking.

When AI arrived, I went all in. I set out to learn everything I could about putting it to work inside real systems: websites, sales funnels, dashboards, the day-to-day running of a business. I tested all of it on my own businesses first.

That's what I build for clients now. Expert websites, dashboards and back offices, built with AI, then handed over with your own AI set up so you can keep building without me.

Book a free call with Seamus →

How it works

Four steps. No six-month mystery.

You get a fixed scope and a fixed price after the first call. Most builds go live in weeks, not months. The more pieces you want, the longer it takes, and you know the date before we start.

Strategy call

We look at your offer, your audience and what you already pay for. You leave knowing what to build first and what to cut.

Free

We build

Copy, design, pages, checkout, calendar, emails, portal. You review on a private link and ask for changes.

Weeks, not months

AI set-up

We set up your Claude or ChatGPT with your business, connect it to the site, and switch on any agents.

Included

Handover

A recorded walkthrough, a live training call, and a prompt library for the jobs you do most. Then it's yours.

Support if you want it

Questions

Straight answers.

Do I need to be technical?

No. Helen is a financial adviser, not a developer. If you can write an email, you can ask Claude for a new page. We show you how on the training call and leave you with prompts that work.

Who owns the site and the data?

You do. It runs on your domain and your hosting account, and your contacts sit in your own CRM. If you ever leave, everything stays with you.

Claude or ChatGPT?

Either. We use Claude for most builds because it handles long, detailed work well, and it can connect straight to your site. If your team already lives in ChatGPT, we set that up instead.

What does it cost?

It depends on the pieces. A single sales page with its emails is a small project. A full site with checkout, booking, portal and back office is a bigger one. You get a fixed quote after the strategy call, and the AI set-up is included in every build.

Will it sound like AI wrote it?

No. AI drafts, a human edits. Every page starts from your own words: your offer, your client stories, how you talk on calls. We cut the filler phrases AI loves before anything goes live.

Can you work with my existing site?

Usually, yes. We can add a booking page, a quiz or a portal to a WordPress site you already have, or move you off a platform like Kajabi when the monthly fees stop making sense.

Not ready for a call?

Start with the free Claude Set-Up Kit.

The first hour of what we do for clients, written so you can do it yourself. Six steps to teach Claude your offer, your clients and your voice, with copy-and-paste prompts.

Get the free kit →

The interview prompt that writes your Business Brain
Ground rules that stop the AI clichés
Five prompts for pages, emails and posts
Works with Claude and ChatGPT

Start a project

Tell us what you
want built.

Where the business is now, what you want it to do, and what is in the way. You get a straight answer on whether we are the right people for it.

A reply from Seamus, not a sales sequence
Usually within one working day
No pitch if the fit is wrong

You've tried AI. Your business still runs on you.

You know AI could help. You just don't know where to start.

Using ChatGPT is not the same as a business that runs on AI.

Everything a coaching business runs on.

Website & sales pages

Checkout & products

Booking system

Quizzes & lead magnets

Email marketing

Member portal

Dashboard

AI agents

Don't take our word for it. Look inside.

Penroses: a whole online business on one site

The front door

The sales system

The member experience

The back office

Helen Walsh: from Kajabi pages to her own sales machine

Website + lead magnets

Calls + sales

Flourish: a hormone reset programme with a shop and a portal

Website + funnel

Member portal

Want this for your business?

We build it. Then we teach your AI to keep building.

Claude or ChatGPT that knows you

One link, real actions

Jobs done while you sleep

You ask. It builds in your brand.

Ready to stop doing it all by hand?

From building sites to building with AI.

Four steps. No six-month mystery.

Strategy call

We build

AI set-up

Handover

Straight answers.

Start with the free Claude Set-Up Kit.

Tell us what youwant built.

Tell us what you
want built.